New Delhi, India, February 9th, 2018: Social media platform is considered to be vital to reach out to a wider audience. A few years ago, there were only one or two platforms to connect to. However, this has changed dramatically. It is now important for businesses to connect to their consumers on a range of social media accounts.

Social media management tool is a fantastic way to connect to all the platforms in a more seamless, coordinated and organized way. The key components in the management tools that make it very beneficial are engagement, scheduling and reporting. The tool provides a dashboard where all the content/posts for every network can be managed simultaneously and help in engaging effectively with consumers. The messages can be scheduled in advance instead of going on the specific network at a particular time to post the content. The tool also displays the analytical data of how the posts are being received and performing.

These advantages make the social media management tool a great option for businesses to save time, which can be utilized for other crucial work. However, not all the tools come with the right mix of components. Here are 3 tools, with the latest updates and innovations, that will be most helpful for businesses to save time and focus on other crucial activities this year.

• Hootsuite – It makes all the tasks mentioned above super easy – from managing multiple accounts, to auto-scheduling and reports showing the significant key metrics. It offers a training program as well that allows one to learn about the ‘tools’ within the tool and understand social marketing as a category itself.

• Sprout Social – Sprout Social provides a single Stream Inbox where the team can look into all the content in one place itself. It even gives the option to manually tap the completed messages and archive them. This allows the team to religiously focus on the current ones. The best feature of this tool is that it offers an in-depth suite of analytics and reporting tools.

• AgoraPulse – It is one of the most affordable tools offering all the key elements that can even be used by smaller businesses. It provides very detailed performance reports, which can give the organization enough data so they don’t need to keep checking different accounts.

Managing social media accounts is a lot of work and can take up hours. Hence, having all the channels under one roof is extremely crucial. These tools offer all the options to ensure organizations can manage their social media platforms effectively. As a result, they can be vital to company’s growth and overall profits in 2018.