You can use your Mobile App to leverage Big Data in Sales and Marketing – Here’s How

Big data plays an immense role in business sales and marketing. If you have the right information at your fingertips, you can take more informed and data-driven decisions.

With mobility taking the center stage for most marketing strategies for businesses, it is time to leverage big data analytics for getting the most out of your mobile application. More and more businesses these days are combining the power of big data and mobile apps to create an invincible brand image for their business.

The intertwined relationship between Big Data and Mobility

Mobility and Big Data are mutually growth proponent to each other. The advent of mobile applications has fostered a steep incline in digital data both variety and volume-wise. In turn, the data generates a lot of analytics to help know customers and sales patterns better.

Why is the big data trajectory more suited for mobility-on-the-go?

By its very nature, mobility is meant to be anytime and anywhere. This, in turn, helps businesses for gaining useful insights on consumer behavior, consumption patterns and other relevant data. The diversified trail of data makes mobile applications more than capable of providing actionable insights for creating marketing campaigns with the aim to entice potential customers. Most mobile applications keep gathering data even when not being used. This makes them all the more valuable for big data analytics.

Where does all this data go?

A majority of data is utilized into giving personalized user experiences, driving mobile traffic, lead generation & conversion and user engagement. In fact, mobile application marketing is becoming increasingly dependent on actionable statistics; making big data indispensable. There's a lot that you can do with the numbers you get. You can drive location-based marketing and advertising. Targeted marketing enabled with real-time notifications can drive better traction to your business. No more of those 'one-size-fits-all' marketing gimmicks. Give your customers what they want, where they want, when they want.

Be one step ahead with real-time analytics with Big Data

Big data is capable of allowing real-time analytics. In turn, modern mobile marketers can benefit from insight-rich data to serve customers better and market with an impact in real time. With live analytics, businesses can take decisions on the spot and immediately respond to changes in marketing strategies. What is working and what will not work for your target audience – with real-time analytics, the projections are more predictable.

Thanks to Big Data, businesses can now adjust to improvising midway during the marketing of any campaign to deliver maximum results.

What areas of Sales and Marketing is Big Data impacting the most?

According to a report from Forbes, Customer Analytics comprises 48% of Big Data use cases. This statistic is of particular importance for nearly half of the total data generated is already being utilized for providing better customer services by businesses. This is only likely to grow in the near future. 21% of the use cases are utilized for overcoming operational challenges and around 12% for Fraud & Compliance. Enterprise Data Warehouse optimization use cases sum out to be around 10% with another 10% for New Service and Product Innovation. The report further iterates that a growing number of businesses are gradually increasing their dependence on Big Data for providing better services.

What to keep in mind the success of data-driven marketing?

Following a cross-disciplinary approach

A data-driven approach needs to be a collaboration and mutual effort of multiple teams and several team members.

Don't follow numbers; follow your KPIs

Successful Big Data strategy gives you insights. It is up to you to put actionable sense into them. Instead of focusing blindly on what numbers say, it is better to observe. Understand insights between the lines, rather than following numerical values. Keep your buyer personas in mind, evaluate them from time to time with data-based insights as your driving parameter. If required add more characteristic details to it. This will enable you to assess what works and where there is scope for improvement.

A staggering 44% of all businesses are already playing around with Big Data technology to make their marketing efforts more responsive and consumer driven. With mobile technologies taking the center-stage for all marketing initiatives, it is imperative for businesses to incorporate Big Data into their mobile apps. Data-driven marketing is the future of tomorrow and it is already here. We at BluEnt can help you make sense of what your data can do for you. We can create tangible solutions for your business to rise as market leaders and position your business as the next leading brand. What to know what our expert consultants can do for you? Get in touch today!

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