Why You Need Cross-Platform App Development to Increase Sales

Image by Christina Morillo

Did you know that by the end of February 2021, 85% of people in the U.S. had smartphones, as opposed to only 35% in 2011? According to Statista, it is anticipated that 87.08% of Americans will own a smartphone by 2025.

Many consumers use their smartphones more and more frequently and this means that they also devote a lot of time surfing through a wide array of mobile apps.

The inevitability to contend with this intense degree of competition in the app market is growing as the latter is expanding at an exponential rate.

But how can you keep pace with the competition with your app? How can you build a cost-effective, useful, economical, and interesting application that reaches a wider audience? Let us tell you why investing in cross-platform app development is the best approach for you.

In this blog, we will discuss how cross-platform development can help your company boost sales and improve accessibility to your brand.

What is Cross-Platform App Development?

Cross-platform apps are programs that run on many operating systems. Cross-platform app development is the field in which apps like these are built by app developers.

To put it very simply, an app is said to be cross-platform if it runs on iOS, Windows, and Android. Apps are not cross-platform if they can only be downloaded on Android.

Every kind of mobile user, using both Android and iOS, can access mobile apps like Instagram Chrome, Facebook, and several others since they can be downloaded on multiple platforms.

If you are wondering how cross-platform app development can benefit your business, then you are in the right place. We will take you through all the benefits of investing in cross-platform mobile development.

Reasons for Investing in Cross-Platform Mobile App Development

It’s said that if you don't want to compromise on quality and don’t have the required resources, one of the best methods for building a winning application is cross-platform application development.

Of course, in our opinion, it's just one of the many advantages that cross-platform app development offers. Let's deep dive into the core reasons why most businesses globally invest in the best cross-platform app development frameworks to build their mobile apps.

Development and market time: quick and easy

The development of a cross-platform application requires a single, common codebase. This strategy helps in expediting the development process and guarantees that the cross-platform app is deployed, promoted, and launched on several platforms simultaneously.

• For app developers within the organization that don't have much expertise in creating applications, the process can be quicker and simpler because they don't need to master numerous technologies to build the app.

• Also, to construct these apps without a lot of hassle, several tools and technologies like PhoneGap/Cordova, Titanium, Xamarin, Ionic, React Native, etc. are available in the market today.

• Launch times for both the first deployment and subsequent upgrades are sped up by the development’s facility to write only a single code.

• The next step, which is to market the app, also moves more quickly as the cross-platform app development time is cut down.

• For app developers within the organization that don't have much expertise in creating applications, the process can be quicker and simpler because they don't need to master numerous technologies to build the app.

• Also, to construct these apps without a lot of hassle, several tools and technologies like PhoneGap/Cordova, Titanium, Xamarin, Ionic, React Native, etc. are available in the market today.

• Launch times for both the first deployment and subsequent upgrades are sped up by the development’s facility to write only a single code.

• The next step, which is to market the app, also moves more quickly as the cross-platform app development time is cut down.

Reaching out to a wider audience

Did you know that you can reach a wider audience by releasing your application across multiple platforms?

Launching your app on both operating systems, iOS and Android, is now absolutely necessary if you want to reach the greatest possible number of people worldwide. Both platforms account for a sizeable portion of the mobile marketplace.

• Cross-platform app development frameworks are the quickest and easiest technique to guarantee the same. It can assist you in simultaneously launching your software on many platforms.

• Additionally, it makes it easier for users to access your application. Not to forget, this in turn helps in boosting the revenue.

A very cost-effective approach

Working on multiple applications is necessary if your aim is to reach mobile customers from various platforms.

• If you work on the platforms separately, your company will need more developers to create these apps, which will be expensive. It will also be extremely time-consuming to create, integrate, launch, and test.

• Needless to say, you will save a lot of resources if you invest time and money in cross-platform app development because you will not have to hire two development teams to build these apps.

  • Fewer app developers mean it will allow you to save money on salaries.

We already know that cross-platform mobile app development takes less time which means the time saved can be utilized on other lucrative endeavors. This will only contribute to increasing revenue.

Maintenance of the app: upgrades and modifications

The app developers focus on the creation of mobile apps and are responsible for the maintenance, distribution, and updating of packages and modifications.

The latter isn’t difficult when it comes to cross-platform app development.

• The upgrades and modifications made are instantly synchronized with all programs and devices. This helps in saving effort, money, and most of all time!

• It's essential to update applications if you want to enhance user experience and keep pace with the changes in the mobile market.

  • This will ensure that users have a more seamless purchasing experience, which in turn will increase brand sales.

• Cross-platform mobile development also benefits from the ease with which issues and bugs are taken care of once they are discovered. The developers make changes to a single code and that is applied to all platforms.

Effortless integration to a cloud network

It is simple to integrate cross-platform software into a cloud network. A cloud platform enables adaptability between programs and aids in app maintenance.

• Constructing data-driven resolutions is facilitated by integration into a cloud network, which also speeds up and simplifies brand operations.

• Having apps and tools that are simple to incorporate into the cloud gives a company more control over its IT infrastructure. This inadvertently increases brand revenue.

Brand consistency across platforms

Consistency is what humans always look out for. This requirement applies to your mobile app as well.

• The cross-platform app development company can leverage the UI components across all programs and devices.

• Cross-platform application development makes it simple to provide a unified design and feel across multiple platforms.

  • It also offers a consistent user experience and brand image.

To conclude, hiring an app development company to work on cross-platform app development is extremely essential in this competition-driven environment.

If you are keen on building your cross-platform app, the best way to do that is to outsource app development services. Cross-platform apps are currently dominating the market worldwide and we have no doubts that they will continue to do so for years to come.

Conclusion

Cross-platform applications are designed to work across several platforms. They save time and money, are simpler to maintain and modify, and since they are built on a single code, development is also a simplified process.

You can widen your audience and reach by implementing cross-platform app development. Since with this approach, you don’t require a developer for every platform, hiring one development team makes it simpler and cost-effective.

While keeping the benefits of cross-platform apps in mind, it's important to remember that every business is different.

We do understand that every organization has unique objectives, offerings, marketing plans, and expectations. Therefore, before you start developing an app, we advise that you consider all the crucial aspects including the goal, objectives, and strategies.

BluEnt is an app development company that offers a wide variety of services and solutions which help you to build a winning app! Its app development services and expertise is on par with global standards.

Are you ready to build a striking cross-platform app to increase sales? Contact us now!