How Progressive Web Apps Can Boost Your SEO Strategy and Mobile Experience
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The decline in the app installation rates led to an intelligent solution in 2015. Google developed progressive web apps in order to create website features with app like attributes. The aim was to blur the lines between mobile apps and websites. The mobile usage has been increasing quite rapidly almost forcing companies to introduce websites that are superior in terms of mobile-friendliness and functionality.
The unique characteristic of PWA is that it can function both offline and online therefore capable of being accessed anywhere. The benefit of developing PWA is to enhance the speed and lower the bounce rates. It is also a great technique in marketing as it enables the activation of push notification to the users. The concept is incredible for most users who don’t want to drain the mobile storage by downloading the app yet get an update on the content whenever required.
From an SEO perspective, PWA is very advantageous. It speeds up the index-ability and works quicker, which in turn increases engagement. Also, they don’t have long download times.
Index-ability
The process of the application being indexed is way faster. If integrated in the marketing plan, it is indexed in Google at a quicker rate. Google crawls PWA sites just like it would crawl an AJAX or JavaScript site. However, to ensure there is no negative impact on crawl-ability, the developers need to optimize the site so that the page gets indexed properly.
Higher level of engagement
PWA works much faster than a traditional website. The speed quality and the push notification enables a superior level of engagement and hence conversions. This has led to the increased performance and higher conversion rates. Ultimately, Google often remunerates a smooth running app with controlled retention.
While apps need to be downloaded through App Store or Google Play, PWA doesn’t involve submission process or manual updates. The process is automatic and users have access to the latest upgrades without making any effort. The icon stays on the device that allows the company/brand to stay connected to their users.
PWA is known to deliver exceptional mobile experience due to the outstanding benefits it delivers.
Responsiveness
The mobile experience is said to be exceptional through PWA because of its responsive layout. This means that the layout can be opened flawless on different screens regardless of the size. So all the visitors get to experience the same visual interface and content.
The users with service worker supported browsers will experience all the benefits of PWA. However, though visitors that browse from clients without support for PWA will experience the same layout, regardless of the devices they are using, they won’t be able to enjoy the benefits of the various perks.
Improved speed
The Service Worker ensures that PWA’s respond quickly. This matters a lot when it comes to delivering a great experience. The caching aptitude of the PWA enables the browser to store recurring components of the layout that are in the template and integrate it into the browser as and when required. This quickens the download times drastically and saves every second possible, which makes the PWA super mobile friendly.
App like features
Apps are cool but they do take up a substantial amount of storage space. PWA showcases all the great features of an app – from the way it looks to the animations that are loved by users. This ensures that PWA’s deliver the same UI elements and even a better user experience due to the extra fringe benefits.
Offline mode
The Service Worker functions chiefly behind the scenes. Its aim is to retrieve and store site components in the browser cache. PWA blurs the line between offline and online by offering a basic navigation in the interim. The users can thus visit the pages in offline mode. Now, on the basis of how the different PWA’s are built, it is feasible to cache all content or some of it. The PWA can even show a simple custom offline page or show the live version with offline cached content.
PWA has a greater impact on SEO and mobile experience. This year we have seen Google actively pushing PWA. BluEnt developers have been able to build PWA’s for various businesses enabling a higher level of customer engagement. Today, there are more and more users who want to interact with the brands/company online and they expect the interaction to be quick and smooth. BluEnt works on a PWA model that aids in delivering these benefits. Give us a call to know more about our services.
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