Film District

Film District needed a web platform where they could promote their media and business information regarding upcoming movies, presently playing ones, filmography, news, etc.

The client approached BluEnt for an attractive Flash-based website that was search engine optimized to:

• Promote business & reach out more business synapses

• Attract customers

• Do away with geographical and time constraints

• Gain competitive advantage

• Enter into a dialogue with customers

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We followed a three-step approach in creating the website design:

• Intro and Meet the Client: During the pre-design stage we:

  • Gained a deep understanding of the client company’s services, values, target customers and vision

  • Began to consider the new site’s architecture/structure

The information we collected in the pre-design stage helped us decide:

• The website’s primary goals

• What story we wanted the site to tell

• How the site would be organized

• What type of information visitors would be most interested in

• What we wanted to encourage website visitors to do upon arriving at the new website

Template Design

• On the basis of site goals, requirements, the vision and the story the client wanted to tell, we designed 4 homepage templates.

• Upon completing and receiving approval from the client for homepage design, we designed 2 inner pages for approval before moving forward.

• The thorough pre-planning ensured everyone was on the same page at every step.

After the client approved and signed off on the homepage and internal pages design, the HTML pages development stage began.

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