Why is Magento the Best eCommerce Platform for Your Business?

Why Magento is best for eCommerce is the most common question among retailers planning to go online. Being a powerful PHP-based platform, most retail businesses prefer using Magento for custom shopping website development.

Over 267,000 stores including top brands are using Magento. Companies like Coca-Cola, Nike, Tommy Hilfiger, Puma Group, and H&M are already taking the best benefits of Magento integration.

With a market share of 3.1% for the most-trafficked Magento sites in the Quantcast Top 100k list, Magento or Adobe Commerce stands as the best open-source platform for your retail business.

But what makes Magento better than other eCommerce platforms?

Magento eCommerce offers flexible, scalable, and easy customization options. Being a new entrant in the retail industry, there is a long list of Magento features you should know if you're set to launch your online shop. And by doing so, you can determine why Magento eCommerce development is a good idea.

Let's have a detailed discussion on it!

Introduction to Magento eCommerce Platform

Back in 2008, Magento came as an open-source technology to build custom eCommerce websites for more sales. Soon after that, it gained immense popularity in the global retail space.

From big brands to emerging ones, Magento eCommerce became the first choice for retailers needing easy options to manage and boost their sales.

In 2019, Adobe Incorporation acquired Magento to offer a set of sales and marketing services with cloud eCommerce benefits in retail. And today, the retail world is reaping the advantages of brand-new features of Adobe Commerce or Magento.

Now businesses can choose these options with Magento eCommerce:

• Magento Open Source is an ideal option for small businesses. Magento introduced it's the same version in 2008. After the takeover, Adobe continued offering this service with limited features & functionalities.

• Adobe Commerce On-premise is the same Magento eCommerce version that combines enterprise-level features. This on-premise package includes almost all-important features required to create an eCommerce platform. Despite that, users may still need to get their hosting server and Content Delivery Network, CDN.

• Adobe Commerce Cloud offers a set of Adobe Cloud solutions including Analytics Cloud, Adobe Experience Manager, Marketing Cloud, etc. It enables retailers to handle their online sales more flexibly and efficiently. After all, the benefits of SaaS in cloud computing with Magento Commerce Cloud help them access & operate their business data from anywhere.

After going through these options, retailers won't hesitate to ask, why choose Magento for eCommerce? Of course, every business owner needs facts and figures while approaching any Magento eCommerce development company.

Let's get some statistics on the Magento eCommerce market!

Latest Stats on Magento, the Best eCommerce Platform for Retailers

For beginners, opting for Magento eCommerce development services may be a profit-making investment.

Both startups & big retail brands can rely on Magento integration to modernize their online store using its robust features & themes. And the amazing usability and scalability of Magento also make it the best eCommerce platform for your business.

However, the popularity stats of Magento eCommerce are proving that it is ideal for your retail business. Let's take you through them:

• The number of Magento stores increased by 4.9% in the first quarter of 2023, as per reports.

• 44% of Magento stores use Facebook to attract social media users. On the other hand, almost 35.0% and 18.8% of Magento sites use Instagram and Twitter for social media traffic.

• Magento is one of the top 10 CMSes used for eCommerce platform development.

• 9.7% of Magento stores sell apparel whereas 11.1% of stores using Magento are selling home and garden products, as per a report.

• Over 4.7% of Magento retail sites are using FedEx as their courier shipping partner.

• More than 1,629 retail merchants have moved from their existing eCommerce platforms to Magento in the past 90 days.

Significant Features of Magento, the Best eCommerce Platform

Upon taking a glimpse of Magento's popularity, you may be still wondering why Magento is the best for eCommerce businesses.

Well, we can give plentiful reasons to choose Magento over the other best open-source frameworks for open-source development. Before discussing them, let's first get some understanding of the Magento features.

It's an Open-source Platform

As we've been reciting this term open source for Magento that confirms its availability to global users. It's one of the preferred choices of businesses investing in open-source development services for eCommerce websites or portals.

Being an open-source platform, Magento is the right platform to build custom eCommerce solutions as per your business needs. It means that you can customize this technology as per your business needs without compromising them.

It also engages a wide community of developers due to its extensive popularity. From bug fixes to technical support and updates, using Magento for eCommerce will give you benefits like other preferred open-source technologies.

Marketing and Advertising

Now let's talk about the next feature to agree on why Magento is best for eCommerce.

Magento eCommerce helps businesses reach their search engine marketing & advertising goals. This PHP-based open-source technology offers easier & faster ways to marketize your brand and services. But how?

Any Magento eCommerce development company in the USA uses these brilliant marketing features for brand promotion & advertising:

• Cross-selling technique to enhance the sales possibilities by showcasing related items and existing ones in the cart.

• Offering coupon codes, reward points, & offers to analyze their usage.

• Running campaigns for newsletter marketing and polls to engage customers & learn their individual needs.

• Getting support for price changes based on quantity & groups.

• Using third-party integration for marketing tools & promotions

Payment and Shipping

Magento eCommerce system gives multiple payment options such as Paypal, credit card, Google checkout, etc. Merchants can also check third-party payment gateway integrations like eWay, ePay, CyberSource, etc.

Its auto-generated shipping options also make it easier for merchants to choose the right one for hassle-free shipping.

By selecting the best-suited payment and shipping options, Magento eCommerce development service providers help businesses improve their eCommerce user experience.

Multi-platform Integration

Integrating third-party modules & tools into your online store is no more a challenge for Magento eCommerce developers.

Besides simplifying payment gateways in eCommerce web development, Magento allows third-party integrations for additional features & modules.

Merchants are free to add more features to their existing store such as Google Analytics to catch and analyze data insights.

Extensions and Themes

Magento eCommerce brings a wide range of easy-to-use themes and extensions. It wins over other eCommerce platforms including Woocommerce and Shopify with the collection of themes it provides.

There are more than 3,500 extensions, 5 themes on the official marketplace, & 404 Magento themes on ThemeForest. These customizable themes are available for every Magento user & leveraging them is easy. They enable retailers to make their stores stand out from others.

Merchants can opt for theme customization to add a unique & appealing touch to their retail sites. And it is one of the major Magento website development advantages.

Magento PWA Architecture

Progressive web apps are the next stage of responsive design & Magento takes it to another stage. Wondering how?

Integrating Magento with Progressive Web Apps i.e. PWA can give a native feel to your eCommerce website. And this is much needed for any online store targeting cross-device users.

There is no denying that progressive web apps can boost your SEO strategy & user experience. From app-like usability to smoother navigation and super-fast performance, the fusion of PWA & Magento will result in an incredible shopping experience.

Analytics and Reporting

Retailers can track their site traffic, sales, conversions, speed, and other metrics all at once. Magento commerce cloud allows site owners to collect, view, and analyze data using Google Analytics for improved SEO.

Why Choose Magento for Your eCommerce Store? Reasons Explained

The features of Magento are convincing from every business perspective.

Although Magento integration is among the top 10 online shopping trends, retailers need more solid reasons to believe wwhy Magento is best for eCommerce website development. Now it's the right time to discuss key reasons for choosing Magento for eCommerce.

It's scalable & user-friendly

Whether you're a startup or a big retail brand, Magento integration scales up to every business type and size.

It's flexible with every business and that's why Magento is best for eCommerce.

Apart from being scalable, Magento is easy-to-use as well. Using Magento eCommerce is an easy-going task not only for professionals but also for beginners. Users can move across the navigation of the Magento site layout and displace products from one screen to another.

Great for Search Engine Optimization

Want to boost your revenues? Implementing the best eCommerce platform with search engine optimization for sales is all you need.

For SEO benefits, Magento eCommerce is a perfect fit indeed. After all, popular search engines including Google are fond of sites using Magento. But why?

Magento enables experts to use relevant URLs, tags, and keyword-rich descriptions while optimizing the site content. Not having a Magento-like site may be a key reason why you are not able to convert your eCommerce web traffic into sales.

Also, Magento eCommerce development will not only bring more inbound sales but also enhance conversions.

Supports Mobile Commerce

Since Google loves mobile site versions, Magento eCommerce is the right fit for you. But why so?

Keeping the concept of mobile-first web design vs responsive web design in mind, Magento for eCommerce is a better mobile-friendly option than other platforms. It will let your users visit your store using any browser or device.

If you're planning for retail app development, then you can also consider Magento eCommerce for your online store.

Ensures Secure Payments

Security is one of the major concerns for online retailers as well as shoppers. From personal details to transactions and bank details, Magento dissolves security risks better than other eCommerce platforms.

Magento makes it simpler to install SSL security and dedicated IP to make shopping safer for online buyers.

Multi-lingual and Multi-currency Support

Every online store needs multi-lingual support to serve the widespread customer base. Magento offers embraces multiple language support that makes a shopping site useful for worldwide regions.

Another reason to favor why Magento is best for eCommerce is multi-currency support. It enables business website design to drive sales by setting a profit margin for every product. It's a tactic to increase revenues by keeping product prices in their original purchase currency.

Fast-loading Website

More than 50% of customers are more likely to abandon a site if it's too slow to load. To avoid facing this, choosing Magento for eCommerce is the best tip for retailers having a higher bounce rate on their sites.

Magento sites maintain high loading speeds even when there is high-volume traffic on the site.

How to Get Started with Magento eCommerce for Retail Store Development?

Can't wait to launch your online store? Now you be looking for the right Magento eCommerce development company to help you with your project.
BluEnt is a name you can trust with your Magento eCommerce needs. We're partnering with global retail brands, delivering innovative, scalable, and custom Magento solutions.

We're trusted by over 110 clients for software development & consulting, product development, mobile, and web app development, web design and development, and portal development. At BluEnt, our engineers are well-versed in the latest technologies, keeping up with the best methodologies and quality standards.

Our service offerings cover industries ranging from retail to healthcare & life science, energy, education, legal, and government. Interested to explore more about us? Contact us today!

Also, explore our portfolio to get more ideas about our work and expertise.

Frequently Asked Questions

How much does Magento eCommerce development cost?

Since Magento connects to a wide community of developers across the world, one can get quick assistance from experienced resources. When it comes to the development cost, businesses have two options to choose from- One is free and open source & other is the Enterprise version which needs a monthly subscription.

There will be an additional cost for a domain name as customers view it to recognize a brand or website. The average cost of building & maintaining a Magento store will vary from $50,000 to $250,000.

What are the best features of the Magento eCommerce store?

The primary features of any B2C Magento platform are:

• Multi-account feature for different buyers

• Order tracking & invoice

• Buyer's Role and approvals

• Order confirmations

• Order tracking & processing

• Personalized offers

• Re-order and recommendations

• Online chat support